1. Introduction
Carrier Benchmark LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our dispatch and back-office services.
2. Information We Collect
Information You Provide to Us
We collect information that you voluntarily provide to us when you:
- Fill out contact forms on our website
- Sign up for our dispatch services
- Communicate with us via email, phone, or text
- Provide business information needed for dispatch and load booking
This information may include:
- Personal identification information (name, email address, phone number)
- Business information (company name, MC number, DOT number)
- Equipment information (truck type, trailer type, capacity)
- Preferred lanes and operating areas
- Factoring company name and contact information
- Load data (pickup and delivery details, rates, broker information)
- Communication records (calls, texts, emails related to dispatch)
- Compliance documentation (insurance certificates, registration records, drug testing schedules)
- IFTA-related data (fuel receipts, mileage records) for Full Service clients
- Driver qualification file documents for Full Service clients
Call Recordings
Phone calls with CB may be recorded for quality assurance, training, and record-keeping purposes. If calls are recorded, you will be notified at the beginning of the call. By continuing the call after such notification, you consent to the recording.
Information Automatically Collected
When you visit our website, we may automatically collect certain information about your device, including:
- Log and usage data (IP address, browser type, pages visited, time spent on pages)
- Device information (device type, operating system)
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Provide dispatch and back-office services on your behalf
- Search load boards and negotiate rates for available freight
- Book loads and coordinate pickup and delivery schedules
- Prepare and submit invoices to your factoring company
- Communicate with you about loads, scheduling, and service updates
- Respond to your inquiries and provide support
- Improve our website and services
- Comply with legal obligations and prevent fraud
We may use automated tools, including AI-assisted software, to process documents, manage dispatch operations, generate invoices, track compliance deadlines, and perform other back-office functions on your behalf. These tools operate under our direction and are subject to the same data protection standards described in this policy.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
Brokers and Shippers
We share your business information (MC number, equipment type, availability) with freight brokers and shippers as necessary to book loads on your behalf.
Factoring Companies
We submit invoices and supporting load documentation to your designated factoring company for payment processing. We never handle or receive your freight revenue directly.
Load Boards
We access load boards using your authority information to search for and book available freight matching your equipment and preferred lanes.
Service Providers
We may share your information with third-party service providers who perform services on our behalf, including:
- Google Analytics (GA4): Website traffic analysis and usage statistics
- Google Ads: Advertising conversion tracking and campaign optimization
- Google Workspace (Sheets): Lead and inquiry data management
- Resend: Transactional email delivery (form confirmations, notifications)
- Fly.io: Cloud hosting and application infrastructure
Each service provider is contractually obligated to protect your information and use it only for the purposes we specify.
Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Legal Requirements
We may disclose your information in response to legal requests, court orders, or subpoenas, or as otherwise required by law.
With Your Consent
We may share your information with your explicit consent for specific purposes.
5. Data Security
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encrypted data transmission (SSL/TLS)
- Secure cloud storage with encryption at rest
- Access controls and authentication requirements
- Regular security assessments
- Personnel and contractor confidentiality agreements
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations. Specifically:
- Load and dispatch records: Retained for at least 3 years after the service date
- Communication records: Retained for at least 2 years after the last interaction
- Financial records (invoices, rate confirmations): Retained for at least 7 years as required by tax law
- Other business records: Retained in accordance with applicable regulations
7. Your Rights and Choices
You have the right to:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your information (subject to legal retention requirements)
- Opt-out: Unsubscribe from marketing communications
- Data portability: Request a copy of your data in a portable format
To exercise these rights, please contact us at contact@carrierbenchmark.com or (912) 712-2036.
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Specifically:
- Google Analytics cookies: We use Google Analytics 4 to understand how visitors interact with our website, including pages visited, time on site, and traffic sources.
- Google Ads cookies: When you arrive at our website through a Google ad, Google Ads may place a cookie to track whether your visit results in an inquiry (conversion tracking). This helps us measure the effectiveness of our advertising.
- Essential cookies: We use cookies necessary for the basic operation of our website, such as form state management.
You can control cookies through your browser settings. Note that disabling cookies may limit your ability to use certain features of our website. For more information about how Google uses data, visit Google's privacy information page.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Carrier Benchmark LLC
118 E. Hancock St. Unit 395
Milledgeville, GA 31061
Email: contact@carrierbenchmark.com
Phone: (912) 712-2036
13. Consent
By using our website and services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.